This blog's primary purpose will be to facilitate discussions on the discipline of public relations, particularly as it pertains to solo practitioners. There are lots of us out there across the country doing good work for clients, but generally staying under the radar of industry publications.
While most of those publications assume solo practitioners will continue dwindling in number, just as independent PR shops have, I am among those that are convinced the future will continue to be bright for those who truly differentiate their services from the myriad of competitors and deliver value to clients.
So welcome, and feel free to post comments on this initial post or anything else that's on your mind!
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