It's Your Brand!

I'm amazed at the number of people who are willing to send out business-related e-mail correspondence under a free domain (e.g. Yahoo!).

While absolutely nothing is wrong with using such services, doing so to send business correspondence serves to severely undermine the value of your brand. Anyone who's going to the trouble of doing any kind of business-related correspondence over the Internet should do themselves a BIG favor. Get a domain name and learn how to use it or hire someone to administer it for you.

An Internet presence can be working for you 24/7, but the Internet only has value if used properly.