Link Shown Between Startups Who Use PR and Successful Funding

A new study published in the most recent PRWeek magazine once again provides stats proving that public relations is the most beneficial marketing tool for new businesses.

A survey conducted by BIGfrontier Communications Group of Chicago showed that startups who used public relations were 30 percent more successful in getting funding within one to three months than companies that did not. In all, 44 percent of companies who used PR received funding within one to three months of their launch, compared to 14 percent of companies who did not.

Despite the advantages PR is shown to have for startups, however, only 18 of 300 surveyed by the group undertook a public relations program during their funding search.

The survey was conducted between September and November 2008 via polling on social networks and direct solicitations through e-mail to CEOs and CMOs.