Announcing The PR Tipsheet

As I alluded to last week, one of the issues that has always concerned me with public relations is how there's a dearth of quality, educational information aimed at entry- and mid-level professionals.

Given that those two groups do much of the actual, hands-on tactical work of the profession, it would seem to me that providing quality, educational information concerning effectively media relations practices and tactics would be a no-brainer. While there are courses offered by both PRSA and companies like InfoComm, most of them aren't aimed at these two groups of professionals; secondly, since these are the folks that actually do most of the profession's tactical work, agencies usually don't send them to continuing education seminars.

In an effort to address this issue, I'm announcing the launch of The PR Tipsheet, a weekly e-zine that will feature topics that will help entry and mid-level professionals succeed in the business. The goal is two-fold: 1) Increase the quality of media relations practices in the industry and 2) Increase the retention rate of professionals in the business, and by extension, hopefully address the abysmal client turnover rate that's endemic in PR.

While the publication will be subscription based, which will support content of a higher quality level, the fee will be reasonable, since I realize there will be many who might be footing the bill out of their own pocket. As soon as details on this front are finalized, everything will be announced in a more formal release, so please stay tuned.