As many of you know, one of the themes I've consistently taken on is the pervasive antagonism that many PR professionals have for journalists. The reasons it exists are many, but the bottom line is regardless of the reason, it does no one in the profession any good, especially the agency and their client.
Jack O'Dwyer, who publishes a well-respected newsletter on the industry, recently interviewed me on the subject and ran an article its January 4 issue. For those who are interested, the article may be found here
I invite your reactions to both my comments and to the issue at large.
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