All too often, comparisons are made between various marketing methods, including advertising and public relations and the various media available to communicate those messages.
One of the things PR practitioners have to confront most often is a belief that a public relations program doesn't result in a quantifiable return on investment for companies looking to build a new brand or expand an existing brand's awareness.
A new article by Al Reis on the Web site of Advertising Age addresses this issue and has many good points that PR pros may want to use in dealing with this issue as part of the new business process or with existing clients.
The article may be found here:
http://adage.com/news.cms?newsId=44958
Monday, May 09, 2005
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