Edelman Public Relations recently issued a report chronicling the importance of blogs. Titled "Trust MEdia.... How Real People Are Finally Being Heard," the aim is to help companies better understand how they can benefit from blogs and engage those who write them.
Not surprisingly, Edelman PR, which has been one of the first large agencies to get out in front of the trend and whose CEO was among the first in the industry to establish his own blog, believes blogs will become increasingly important through their ability to allow most anyone to rapidly publish and receive feedback on all types of information.
The report may be found here:
http://www.edelman.com/insights
Thursday, April 07, 2005
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